Ideas, debates, analysis et al.

Yahoo! takes the lead in EU data protection compliance

Tomás F. Serna

December 17, 2008

The on-line privacy arena is getting hotter by the minute… Yahoo! announced today a new global data retention policy which highlight consists in that: (…) “Yahoo! will anonymize user log data within 90 days with limited exceptions for fraud, security and legal obligations. Yahoo! will also expand the policy to apply not only to search log data but also page views, page clicks, ad views and ad clicks.”

By taking this step, not only Yahoo! is complying with EU law, but it is most probably setting a new standard that Google and Microsoft -amongst others- will have no other option but to follow.

As recently as last week (Dec. 9th.), Microsoft made the news by stating that they would anonymize and discard data from search queries earlier if ‘others’ did the same.

As earlier discussed in this forum, Google has been engaged in a year and a half ‘disagreement‘ with EU data protection officials that has taken its privacy and data retention policies to shrink from a very open “for as long as they are useful” to a period in between 18 to 24 months, and more recently to 9 months.

A detailed account of these iterations can be also found here.

Here at we are privacy conscious citizens… something that doesn’t stop us from being somewhat active bloggers, social and business network users… and even tweeters…

Do you care about search engines having unfettered access to your internet search queries and browsing habits? Are you happy trading some of your privacy in order to support the economic model behind this and related businesses?

Comments (1) 3:43 pm |

1 Comment »

  1. a most interesting post, Tomas, the dilemma you point out is a real one, however privacy should come fist. Happy Holidays!

    Comment by JMA — December 22, 2008 @ 2:07 pm

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